Coaches in Business, Just Get on With It

My research indicates that 95% of new coaches fail to make their coaching practice a success and actually change career. Is this because many new coaches just don’t feel comfortable about marketing their skills or perhaps more accurately they just don’t have the training and knowledge in the correct sales techniques that would allow them to market to prospective clients who understand coaching and want coaching. Thus the rookie coach just can’t make the money they had hoped to make after embarking on their original coach training.

Regretfully these very same coaches end up spending more money then they have coming in on miss-placed advertising, promotional items such as free gifts for direct mailing or exhibition use, and a web site that just is not SEO (search engine optimisation), friendly with no training and after sales service from the web designer seller. There’s so much money going out and not enough coming in thus failing to make any money. This pattern is oh so familiar and does quite frankly discourage the newly graduated coach to cancel out their big dreams and goals, automatically negating positive ideas for working as a coach.

Hold Onto Your Dream

If only these coaches could hold on to their dreams and continue to believe they will find an abundant supply of motivated coaching clients to service and assist them to release their true potential making their lifestyles better, while earning a good honest substantial coaching fee. It must be possible because there are a number of very successful coaches within the personal development industry proving that coaches in business works.

Successful coaches appear to have a natural ability to sell, so a natural assumption would be that all coaches can sell and will be successful. For what it’s worth, and that could be quite a large amount I’d say that with the appropriate sales training a coach, or any person in the service industry can learn to carry out certain salesmanship activities that create a successful sale opportunity and become that successful business person they dreamed of. Specific sales tactics will make you money.

The Rocky Road To Success

My main message to you is don’t become defeated and lose sight of your immediate and ultimate goals and definitely don’t jump ship and stop coaching as a career. Remain positive, remove all the negative vibes, work on your success building strategies and go get yourself educated about good salesmanship. CPD – continual professional development is of maximum importance to building your coaching business. There are thousands of excited coaching clients eager to be coached, some of them by you.

Generate a healthy appetite towards building your own coaching business. Define your target market then widen your reach. Organise your daily activities for worthwhile results, live your life on purpose by exploring the techniques and resources of your coaching mentor – you do have one, don’t you? In conclusion learn the fundamentals of sales, eliminating the fear of failure by staying on track without any confusion or puzzlement of who you are and what you really want.

Coaching Certification – It’s Not Important, But What Is?

In the coaching profession it is not necessary to get a coaching certification. In other words just about anyone can begin coaching without prior certification from any school or institution. Although there are some places that are making moves to regulate the profession, getting a coaching certification is not a requirement to be great at what you do.

What makes a great coach?

Having a coaching certification is not the basis for one to be considered an amazing coach. If you have prior experience in your field of expertise and you have the zeal and passion to support others then you may have what it takes to be a successful professional coach. You know the ins and outs of the business because you’ve been there done it. Anyone can start their own coaching business with virtually zero training or certifications.

However there is one “training” activity all successful coaches partake in consistently. They are always being coached themselves by a coach who is ahead of where they want to be. It makes sense right? If a coach wants to help their clients grow they must be growing themselves. This is where the true learning comes from. Being coached regularly is the best way to improve as a coach and a mentor.

But in case you’re wondering why there are people who want to get certified, they were indoctrinated by coaching organizations and schools. They believe it’s essential and that’s why these institutions exist to certify them.

Many people want to get certified because they want a validation that they are good coaches. But the truth is, it is highly possible to be certified even if you are not that good of a coach. In the same way that there are many great coaches that exist out there without coaching certification.

There is nothing wrong with getting a coaching certification, but then again there is no guarantee that a certified coach can deliver better results than an uncertified one. In fact, anyone with a printer can claim that they are certified coach-and I mean anyone who may not even have experience in business or in other fields. Who knows right?

If a coaching certification doesn’t matter then, what does?

Experience, ability, a great system-these are just few of the elements that matter when it comes to choosing a business coach. Clients want to invest in people who can help them; a person whom they believe in. And coaches must have a solid background in business or in other fields in order for them to gain the respect and trust of their clients.

Experience in their field can speak for itself. Bill Gates, for example, does not need to be certified in order for him to become a successful business coach. Ask yourself, does he need a certification?

What’s also important is whether or not the he or she was able to deliver desirable results for her or his previous clients. Was she or he able to improve a business, achieve goals or improve relationships? This is an effective way to measure whether or not a coach has a system that works for their clients.

The most important reasons why certain coaches succeed in their field is their irreversible passion for what they do. Coaches can make a great difference in people’s lives only when they have a heart for coaching. And having a coaching certification cannot replace passion, experience, real and raw skills.