My research indicates that 95% of new coaches fail to make their coaching practice a success and actually change career. Is this because many new coaches just don’t feel comfortable about marketing their skills or perhaps more accurately they just don’t have the training and knowledge in the correct sales techniques that would allow them to market to prospective clients who understand coaching and want coaching. Thus the rookie coach just can’t make the money they had hoped to make after embarking on their original coach training.
Regretfully these very same coaches end up spending more money then they have coming in on miss-placed advertising, promotional items such as free gifts for direct mailing or exhibition use, and a web site that just is not SEO (search engine optimisation), friendly with no training and after sales service from the web designer seller. There’s so much money going out and not enough coming in thus failing to make any money. This pattern is oh so familiar and does quite frankly discourage the newly graduated coach to cancel out their big dreams and goals, automatically negating positive ideas for working as a coach.
Hold Onto Your Dream
If only these coaches could hold on to their dreams and continue to believe they will find an abundant supply of motivated coaching clients to service and assist them to release their true potential making their lifestyles better, while earning a good honest substantial coaching fee. It must be possible because there are a number of very successful coaches within the personal development industry proving that coaches in business works.
Successful coaches appear to have a natural ability to sell, so a natural assumption would be that all coaches can sell and will be successful. For what it’s worth, and that could be quite a large amount I’d say that with the appropriate sales training a coach, or any person in the service industry can learn to carry out certain salesmanship activities that create a successful sale opportunity and become that successful business person they dreamed of. Specific sales tactics will make you money.
The Rocky Road To Success
My main message to you is don’t become defeated and lose sight of your immediate and ultimate goals and definitely don’t jump ship and stop coaching as a career. Remain positive, remove all the negative vibes, work on your success building strategies and go get yourself educated about good salesmanship. CPD – continual professional development is of maximum importance to building your coaching business. There are thousands of excited coaching clients eager to be coached, some of them by you.
Generate a healthy appetite towards building your own coaching business. Define your target market then widen your reach. Organise your daily activities for worthwhile results, live your life on purpose by exploring the techniques and resources of your coaching mentor – you do have one, don’t you? In conclusion learn the fundamentals of sales, eliminating the fear of failure by staying on track without any confusion or puzzlement of who you are and what you really want.